Hi! I’m Crissy. I help German and international companies tell their story through copywriting in English.
Sometimes I also proof-read existing English copy to make sure it sounds perfectly polished. Or, I translate marketing and PR texts from German to English. It depends what you’re looking for.
Whether writing, editing or translating, my goal is to help you connect with your target audience.
That’s my deal in a nutshell. If you want a few more details, read on …
As a native-English speaking writer who is fluent in German and deeply familiar with the language and culture in Germany, I love helping German companies adapt their web content (and offline marketing materials) from German into English.
My services go beyond mere translation: the finished product combines translation and copywriting skills to create text that is authentic, natural, and can be used seamlessly for a native English-speaking audience.
I also craft content in English from scratch for agencies and companies located in Germany and worldwide — or simply proof-read existing English marketing copy to make sure it sounds just right.
I’ve written on a range of topics, including business and entrepreneurship, cultural exchange, international life and work, careers and motivation…all the way to fashion and fitness for well-known, international brands.
My whole life has been about navigating different cultures. Although I was born and (mostly) grew up in the United States, my parents were Greek immigrants. I also lived in Germany for six formative years of my childhood, which had a profound effect on all that followed. After graduating from an American high school, I studied International Relations and German at Tufts University. I went on to get a Master’s degree (MPhil) in International Relations from the University of Cambridge in the UK. Since then, I’ve been living and working in Europe for nearly 15 years, and my current home is near the beautiful city of Munich. My latest (and most amazing) cross-cultural adventure is raising bi-lingual kids alongside my German husband.
My previous professional life
Before launching Writing that Works, I worked for organizations in the cultural exchange and policy sectors as a Program Manager on both sides of the Atlantic. In these roles, I gained valuable skills in coordinating complex projects and especially also in marketing and sales. Perhaps the best part of these jobs though, was building professional relationships and partnerships with people and institutions across the globe.
Enough about me. It’s all about you (and your goals)
Using writing to achieve your goals – whether it’s increasing sales or engaging with customers – lies at the heart of what I do.
I should also mention that I really care about providing personalized service. I want to know what matters most to you, so that I can create content that connects with your target audience in a powerful way. Listening is a vital part of the process.
These days, to set yourself apart from the competition, you need writing that captivates attention. Writing that motivates. Or simply: Writing that Works.
I look forward to working with you!
P.S.: Find me on LinkedIn here: https://www.linkedin.com/in/crissymueller/